Kpesa

Web app for founders to access funding
My Role
UX Researcher / Designer
Duration
3 Weeks | Sept 2023
Platform
Web app
overview

Creating a seamless interface to connect African startups with investors.

African entrepreneurs face significant barriers to securing venture capital, including a lack of investor insight, resources, and unique economic challenges. These obstacles often lead to early startup failures, missed opportunities for impact, and overlooked investments. This systemic issue stifles economic development and innovation across the continent.
How might we democratize access to capital in Africa to foster innovation, thereby generating substantial returns for investors and driving economic growth?
project goals
  • Understand African Entrepreneurs and What They Need to Succeed
  • Identify the Barriers that African Entrepreneurs Have in Getting Investment from VC Firms
  • Assess Investor Priorities and Identify Factors Deterring Investment in African Startups
Research insights

Of the five African startups I interviewed, all sought funding with 50% securing some form. 75% faced challenges related to proving business viability or understanding venture capital operations.

Access to capital for many of Africa's bright entrepreneurial ideas is a huge problem. The 6.6 billion dollars invested in 2022 in Africa comprised only 1.2% of venture capital investments globally, which could be better compared to the population, potential, and opportunities in Africa across several sectors. (Business Insider, 2022) 

Business Daily reports:80% of startups in Africa fail within the first five years of establishment due to harsh economic conditions and minimal funding. This poses a significant challenge for African markets needing innovation and investors who need more potent ideas.

Business CaseStudy: Flutterwave

A payment solutions platform facilitating seamless financial transactions across Africa has raised $509.5M, valued at $1B, has enabled more than 290 million transactions. Flutterwave's initiatives have empowered over 500,000 businesses with simplified payment processes, contributing to a 60% increase in revenue for partnered businesses. The company is revolutionizing how Africa does business internally and with the world.

brainstorming

Based on selected key features, I drew out sketches that visualizes the platform's key features which will enhance the platform's usability for both startups (companies) and investors.

final designs

With the project's goals in mind and based on research with potential users, I decided to focus on the most valuable solutions that will help kick-start this project.

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Future Plans & Lessons Learned

Flexibility & Accessibility
While working on this project, I learned a lot about startups and how funding works. It helped me keep in mind that different businesses have different stages, and I had to consider designing a platform that can cater to their specified needs while also making it easier to use by an entrepreneur from a tech or non-tech-savvy background.
Reflecting on Designing for Scalability
Suppose I were to work on future collaborations to bring this project to life. In that case, I plan to broaden my outreach to more African Entrepreneurs and incorporate my idea of building an eco-system where African founders can quickly access any resource they need for their business.
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